Marketing & Operations

James
Holm.

Technical Marketing Leader with experience in Demand Generation, GTM Strategy, and Operations. An AI-fluent builder helping SaaS startups grow from 1 to 2.

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About

Builder.
Strategist.
Operator.

James Holm

I sit at the intersection of marketing and technology — turning complex go-to-market challenges into systems that scale. With 7+ years across FinTech, eCommerce, PropTech, and InsureTech, I bring both the strategy and the technical depth to execute it.

Certified across Salesforce and Marketo, I build the infrastructure that makes modern marketing teams run — attribution pipelines, lead management systems, automation workflows, and AI-powered tooling.

Currently pursuing an MBA at UCLA Anderson while exploring my next chapter in Product Marketing.

Demand Generation GTM Strategy Marketing Ops Salesforce Marketo AI Tooling B2B SaaS MBA · UCLA Anderson

Previous Work

MX

Marketing Operations

FinTech Most Recent

Pattern

Marketing Operations

eCommerce

Entrata

Marketing Operations

PropTech

Versured

Product Management, Salesforce AMS

InsureTech

Podium

Platform Integrations

MarTech

Prototyping

Shipping
with AI.

Rapid prototypes built with Claude Code to explore product ideas, test AI-assisted workflows, and prove that modern PMs can ship working software in an afternoon — not a sprint.

MCP Manifest Generator

API definition to MCP manifest · OpenAPI & Postman

Developer tool View live ↗

Kanto Team Builder

Pokémon team generator · PokéAPI

Built in an afternoon View live ↗

Contact

Let's build
something
together.

LinkedIn ↗